The excitement from Watches & Wonders 2023 is not over yet! This month, we share the new racing models from luxury watch brand Chopard - soon to be in stock. With distinct new looks available, these new timepieces from their renowned Mille Miglia collection showcase some of the best of the best in sport watches. First, we are pleased to share the brand's latest announcements regarding their wonderful sustainability practices...
Sustainability
Watches & Wonders 2023 also saw the announcement of the brand's newest initiatives, including a focus on Lucent Steel™ and luxury sustainability.
The Chopard Maison has become the first luxury Maison to use 80% recycled steel for its watches. Not only is Chopard's Lucent Steel™ of surgical quality, but it is also 50% harder than conventional steel - making it more capable of handling knocks, bumps, and scrapes. By 2025, Chopard's goal is to reach at least 90% recycled steel. Read more about Chopard's fantastic sustainability practices here.
New Mille Miglia
Chopard's celebrated racing watches from their Mille Miglia collection have seen an all-new design this year. The Mille Miglia Classic Chronograph model now features a sophisticated 40.5mm case in Chopard's Lucent Steel™, an ultra-legible dial in a selection of automotive-inspired colours, and a superb 'glass-box' crystal for an authentic retro feel.
(40th Edition 1000 Miglia Car Race, 2022)
The 1000 Miglia race car embodies the energy, dynamism, speed, and style that Chopard has been expressing for the past 35 years through its emblematic Mille Miglia collection. The new 2023 model is no exception to this philosophy.
Enquire here for your opportunity to pre-order one of these new Chopard timepieces. You can also browse a selection of their pre-2023 racing watches, table clocks, and cufflinks below, or explore the broader Chopard range online here.