In 1860, a talented watchmaker named Louis Ulysse Chopard decided to place his initials on the dial of a pocket watch he had just completed; simultaneously creating his own company. Since that day Chopard has remained a fully independent family firm and over the ensuing years the original values have endured, endowed with a code of ethics nurtured by common sense, loyalty and family spirit. Discover Chopard watches at J Farren-Price across the Happy Sport, Happy Diamonds, Mille Miglia, Imperiale and L'Heure du Diamant (Hour of Diamonds) collections. J Farren-Price is proudly Chopard's longest standing official agent in Australia.