Contact usBoutique
Sign inSign inFavouritesFavourites  CartCart 
Patek Philippe J Farren-Price
J Farren-Price Logomark
RolexPatek Philippe
 
Rolex Official Retailer Plaque
  • Discover Rolex
  • Rolex watches
  • New watches 2026
  • Rolex accessories
  • Watchmaking
  • Servicing
  • Oyster Story
  • Rolex at J Farren-Price
  • Contact Us
RolexRolex at J Farren-PriceShowroom
Our History Banner

Discover our Rolex Showroom
J Farren-Price

Discover the unparalleled design, precision, and robustness of a Rolex watch at our curated Sydney boutique.

Rolex and J Farren-Price

AN ICONIC HERITAGE

At J Farren-Price, we are proud to be an official Rolex retailer for over 70 years, and the brand’s longest-standing retailer in Australia. This very special partnership was commenced in 1950 by our founder, John Farren-Price, who built this family business on the foundation of his immense passion for luxury timepieces. Over many decades we have carried this passion with us, and have always remained committed to providing the most exceptional service for every Rolex customer.

An iconic heritage

EXCELLENCE AT THE FOREFRONT

As an official Rolex retailer, our expertise and innate knowledge of these timepieces ensures that you can experience firsthand the Rolex philosophy of unrelenting excellence.

The best team needs the best surroundings. Much like Rolex, J Farren-Price is also committed to the pursuit of excellence. With this in mind, our Rolex showroom continues to expand in order to ensure the most luxurious of experiences.

Excellence at the forefront

A UNIQUE EXPERIENCE

Located on Castlereagh Street in the heart of the Sydney CBD, J Farren-Price is situated amongst numerous opulent luxury shopping boutiques. An iconic shopping destination in the city’s retail centre. For 48 years, we have been proud to call 80 Castlereagh Street our home, and over time our Rolex Showroom has grown not only in size but also in the impressive range of luxury Rolex timepieces offered at our boutique.

Complete with dedicated consultants and a design that encapsulates the essence of the prestigious Rolex brand, our showroom has expanded little by little over the years to perfectly complement the experience that is choosing the perfect Rolex watch.

A unique experience

Step into the extraordinary

Our Rolex showroom has been designed with the elegant hues of green and gold so you can be sure that you are truly immersed in the heart of this esteemed brand. This ensures that your experience not only meets expectations, but matches the excellence of the Rolex timepieces on display.
Rolex timepieces are conceived to encapsulate precision and excellence, offering both comfort and robustness. Built to last, Rolex watches are designed to deliver an experience of exceptional sophistication.
Open six days a week, the showroom is the pinnacle of excellence. The same can be said for our dedicated service centre.
So that your Rolex seamlessly leaves a lasting legacy, we are also authorised to offer servicing for your watch.
With a detailed understanding of the technical aspects that make your Rolex uniquely excellent, we can ensure that your watch remains uncompromisingly unique. With a strict adherence to the rigorous standards set by Rolex, our team works to make your timepiece simply timeless.

Step into the extraordinary

DISCOVER ROLEX AT J FARREN-PRICE SYDNEY

Our Rolex in-store collection at our Sydney boutique is constantly evolving, showcasing the latest in the superior craftsmanship of Rolex watches, each fashioned from the finest materials and assembled with scrupulous attention to detail.
Rolex has embarked on an odyssey towards perfection. In the unveiling of stunning collections or the enhancement of cherished classics, this ethos is unparalleled. From the meticulous pursuit of precision to the passion for unrivalled comfort and resilience, every detail is meticulously scrutinised.
We take immense pride in offering an array of Rolex collections, ensuring that the legacy of craftsmanship, experience and magnificence continues from our service to your sophisticated timepiece.

The J Farren-Price Experience

Keep Exploring

Discover Rolex at J Farren-Price
Rolex watches
New watches 2026
Rolex accessories
Oyster Story
Rolex Watchmaking
Servicing your Rolex
Contact Us

CART


Looks like you haven’t added anything yet, let’s get you started!


Continue shopping →

    Sort & Filter

    MENU

    SEARCH

     

    MENU

    Patek Philippe
    J Farren-Price Logomark
    Home
    RolexPatek PhilippeAll WatchesBrandsWatch Size & CareClocks
    All JewelleryBrandsJewellery Size & CareEngagement & WeddingBespoke Creations
    All Winders & SafesBrandsHigh Security Watch Safes
    Gifts for HerGifts for Him
    Watch ServicesJewellery Services
    LegacyOur TeamPhilanthropyThe Journal
    RolexPatek Philippe
     

    Enquire about this product

    Please complete the form below and we will get back to you as soon as possible.

    This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

    Save your favourites

    Sign in or create a free account to save items to your favourites — they'll be there whenever you come back, on any device.

    Sign in / Create account
     J Farren-Price
    80 Castlereagh Street, Sydney, NSW, Australia 2000

    Subscribe to our newsletter

    This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

    Customer Care

    • Contact Us
    • My Account
    • My Orders
    • FAQ

    Our Company

    • About Us
    • The Journal

    Legal Area

    • Terms of Use
    • Privacy Policy
    • Online Purchase Policy

    Follow Us

    Instagram Facebook LinkedIn Youtube
    Zip
    DGA