Mitchell joined J Farren-Price in December 2020, bringing with him a strong background in both technical watchmaking and luxury watch retail. His career began in Western Australia, where he undertook a formal watchmaking apprenticeship through WA-TAFE before transitioning into client-facing roles within high-end watch boutiques, where he progressed into management and brand-focused positions. With a combination of technical education and extensive retail experience, Mitchell has a comprehensive understanding of fine timepieces – from their mechanical foundations through to the client experience. This expertise allows him to guide collectors and first-time buyers alike with confidence and clarity.
At J Farren-Price, Mitchell is a Brand Manager for Rolex, Tudor, and H. Moser & Cie., and is deeply passionate about all aspects of horology. He most enjoys meeting a diverse range of clients, sharing knowledge, and introducing them to watches and fine jewellery through engaging and informative conversations. His approach to client service is tailored and educational, ensuring each interaction is personalised while helping clients feel informed and confident in their decisions. Outside the boutique, Mitchell enjoys playing guitar, exploring music, and taking part in competitive shooting as a precision sport.