GRAND SEIKO WHITE BIRCH EVENT - MAY 2022 NEWS article hero image


At the end of April, we hosted an exciting Grand Seiko event at our Sydney salon to compare the now infamous Grand Seiko SLGH005 'White Birch', which won the prestigious Men’s Watch Prize in 2021 at the Grand Prix d’Horlogerie de Genève awards, with it's newer version the SLGA009 White Birch. 

Grand Seiko event Kelly George speaking

We had Grand Seiko Sales Manager Kelly George and Grand Seiko Vincent Cuche General Manager at the event talking to our clients about the design and thinking behind the watches. Kelly explained how the first White Birch compares with the more recent edition, part of a new series that the brand refers to as it's Evolution 9 collection – a re-release of what we previously knew as Series 9 design.

Japanese canapés

Any watch fan will tell you that when it comes to Grand Seiko, the delight is in the details. As is so often the case with Grand Seiko watches, the dial of these timepieces was inspired by nature specifically the white birch forests of Shizukuishi, where the watchmaker’s mechanical watchmaking studio is located. 

Grand Seiko white birch on wrist

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In addition to the differences in texture and tone of the two dials, you’ll find a slightly wider minute track on the SLGA009, which works in tandem with a re-proportioned and slightly larger date window in comparison to the SLGH005.

Grand Seiko event

While the idea of adding a “White Birch” to your watch collection is indisputably a good one, only one question remains: which one is your favourite? 

Grand Seiko White Birch old and new

Japanese dessert canapés

It was lovely to see so many of our Grand Seiko client's in person at our event and we are excited about the future of the Grand Seiko and J Farren-Price partnership as it continues to produce some incredible luxury timepieces. 

Grand Seiko event Julian Farren-Price Vincent Cuche

To enquire about our Grand Seiko watches, browse our collection online or call us on 02 9231 3299 to help us guide you on your next dream timepiece. 

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