J Farren-Price recently welcomed clients and guests for a special evening with TUDOR, celebrating the arrival of the brand’s 2026 new watches against the spectacular backdrop of Sydney Harbour.
Held at Watersedge in The Rocks, the intimate event brought together guests for an evening dedicated to discovering TUDOR’s latest designs.
Discovering TUDOR’s 2026 New Watches:
The evening offered guests an opportunity to experience the new releases from TUDOR. Following a welcome from Julian Farren-Price and TUDOR Brand Manager Michel Arvaud. Guests were invited to explore the collection, try on the new watches and speak with the teams from TUDOR and J Farren-Price.
Among the highlights was the TUDOR Monarch 39mm, one of the standout introductions of the evening. Alongside it, guests discovered the latest expressions of the TUDOR Royal, including both 36mm and 40mm models.
The collection was complemented by pieces from the Black Bay family, giving guests the chance to experience a broad selection of TUDOR’s contemporary watchmaking firsthand.
From refined designs to TUDOR’s more sport-focused creations, the watches on display demonstrated the versatility, craftsmanship and distinctive character that continue to define the manufacture.
A Celebration of TUDOR, Past and Present:
The evening was designed not only to showcase what is new, but also to celebrate the history behind the TUDOR name and J Farren-Price’s longstanding relationship with the brand.
Vintage TUDOR and J Farren-Price advertisements were displayed throughout the evening, tracing our shared history back to 1948, when J Farren-Price first began retailing TUDOR watches.
Guests spent the evening moving between the displays, trying on watches and discussing the new releases over drinks and canapés. The relaxed format created an opportunity to appreciate the details of each timepiece up close while sharing a memorable evening with fellow watch enthusiasts.
Discover the latest 2026 TUDOR Collection at the J Farren-Price boutique on Castlereagh Street, or view the collection online.