Nicole has been an integral part of J Farren-Price for over 19 years, bringing with her extensive experience in sales, management and the jewellery industry. Her career has always been centred around people, beginning in customer-facing roles and shaped by the early lessons of care and attention to detail that continue to define her approach today.
Over the years, Nicole has become a true embodiment of the J Farren-Price philosophy. She believes every person who walks through the door should feel welcomed and genuinely cared for – not simply as a client, but as part of the extended J Farren-Price family. This ethos, instilled by the late Mrs Farren-Price, remains at the heart of everything she does. As Sales Manager, Nicole leads by example. She works closely alongside her team, fostering a strong sense of trust and shared purpose. She takes pride in recognising great work, while offering guidance and support to help her team grow with confidence. Her focus is always on delivering exceptional service and building lasting client relationships.
Nicole works as our brand manager for some of the world’s most respected Maisons, including Patek Philippe, Rolex, Tudor, Longines, and a selection of fine jewellery houses. Nicole is drawn to pieces that feel considered in every detail. Beyond their beauty, she values the sense of permanence and personal connection they hold, celebrating moments and memories in a deeply meaningful way. What she cherishes the most is being part of life’s important milestones. From engagement rings to anniversaries and beyond, Nicole finds genuine fulfilment in guiding clients through these special occasions and seeing those relationships grow over time. She also takes great pride in mentoring her team, helping them build their own connections with clients and confidence in their roles.
Nicole’s approach to service is simple: to treat every client with the same consideration and honesty she would expect herself. With a focus on transparency and understanding, she ensures each person feels truly looked after. Outside of her role at J Farren-Price, Nicole enjoys spending time with family and friends and expressing her creativity through painting and drawing.
Qualifications & Training
- Visual Merchandising, Ultimo TAFE - 2001
- Stage 4 Patek Philippe Training, Geneva
- Advanced Training – Rolex & Tudor