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The History of Rolex and J Farren-Price

The History of Rolex and J Farren-Price

J Farren-Price has been an official retailer for Rolex since 1950. Our agency celebrated its 70th anniversary in 2020, making us proud to be the longest standing Rolex retailer currently in Australia. Since the beginning Rolex and J Farren-Price have had a close relationship. Pictured below is eponymous Rolex Founder Mr. Hans Wilsdorf with J Farren-Price founder and watchmaker John Farren-Price, father to today's Managing Director Julian. This wonderful piece of photographic history pictures both businessmen discussing their passion for watches at the Rolex headquarters in Geneva circa 1950. 

Discover the unparalleled design, precision and durability of a Rolex timepiece at our salon's beautiful Rolex designated area. These brand values remain as strong today as they did when we sold our first Rolex in 1950.

Our Showroom

Our Showroom

J Farren-Price Rolex area

Our Showroom

Since 1975 we have been happily settled 80 Castlereagh Street, Sydney. Expanding little by little over the years, today our Rolex showroom area is vastly bigger than the modest size it once was. Open 7 days a week we invite you to visit and explore our constantly updated collection of stunning Rolex watches.

OUR ROLEX TEAM

OUR ROLEX TEAM

John Farren-Price and Rolex Founder Hans Wilsdorf

OUR ROLEX TEAM

Our Rolex Team at J Farren-Price we pride ourselves on our highly trained team of experts. Our Managing Director Julian Farren-Price has been retailing Rolex for over thirty years, with some of our sales staff servicing our Rolex clientele for more than 15 years. We have proudly represented Rolex since 1950 and our sales team have been continually trained to keep them up to date with the constantly evolving Rolex world.