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Our History

ROLEX AND J FARREN-PRICE Our History

Discover the unparalleled design, precision and durability of a Rolex timepiece at our Sydney salon’s beautiful Rolex designated area. These brand values remain as strong today as they did when we sold our first Rolex in 1950.

70TH ANNIVERSARY

70TH ANNIVERSARY

70TH ANNIVERSARY

J Farren-Price has been an official retailer for Rolex since 1950. Our agency celebrated its 70th anniversary in 2020, making us proud to be the longest standing Rolex retailer currently in Australia. Since the beginning Rolex and J Farren-Price have had a close relationship.

OUR ROLEX TEAM

OUR ROLEX TEAM

OUR ROLEX TEAM

Pictured is eponymous Rolex Founder Mr. Hans Wilsdorf with J Farren-Price founder and watchmaker John Farren-Price, father to today’s Managing Director Julian. This wonderful piece of photographic history pictures both businessmen discussing their passion for watches at the Rolex headquarters in Geneva circa 1950.

Rolex at J Farren-Price

Rolex at J Farren-Price

Rolex at J Farren-Price

Since 1975 we have been happily settled 80 Castlereagh Street, Sydney. Expanding little by little over the years, today our Rolex showroom area is vastly bigger than the modest size it once was. Open 7 days a week we invite you to visit and explore our constantly updated collection of stunning Rolex watches.

Discover Rolex at J Farren-Price Sydney

Discover Rolex at J Farren-Price Sydney

Discover Rolex at J Farren-Price Sydney

Our Rolex in-store collection at our Sydney boutique is constantly evolving and you can explore the entire Rolex catalogue on our website across the Air-King, Milgauss, Datejust, Day-Date, Lady-Datejust, Cellini, Yacht-Master, Sky-Dweller, Sea-Dweller, Submariner, GMT Master II and Pearlmaster collections.