The History of Rolex and J Farren-Price
J Farren-Price has been an official retailer for Rolex since 1950. Our agency celebrated its 70th anniversary in 2020, making us proud to be the longest standing Rolex retailer currently in Australia. Since the beginning Rolex and J Farren-Price have had a close relationship. Pictured below is eponymous Rolex Founder Mr. Hans Wilsdorf with J Farren-Price founder and watchmaker John Farren-Price, father to today's Managing Director Julian. This wonderful piece of photographic history pictures both businessmen discussing their passion for watches at the Rolex headquarters in Geneva circa 1950.
Discover the unparalleled design, precision and durability of a Rolex timepiece at our salon's beautiful Rolex designated area. These brand values remain as strong today as they did when we sold our first Rolex in 1950.
J Farren-Price Rolex area
OUR ROLEX TEAM
John Farren-Price and Rolex Founder Hans Wilsdorf